Case Study: Designing a Website & App for Nutrition – Helping People Eat Healthy

A comprehensive overhaul of an online store to enhance user engagement and sales.

Introduction

As part of my UX design journey, I worked on designing a nutrition-focused website and mobile app aimed at helping individuals make healthier food choices. The goal was to create a user-friendly platform that provides personalized meal plans, nutrition tracking, and community support, making healthy eating easier and more accessible.

Research & Discovery

Understanding the Problem

Many individuals struggle to maintain a balanced diet due to lack of knowledge, time, or motivation. Existing nutrition apps often feel too complex, lack personalization, or fail to engage users in the long run.

User Research & Pain Points

To gain insights, I conducted user interviews and surveys with:

• Health-conscious individuals looking for better meal planning.
• Busy professionals who struggle to track their nutrition.
• Nutritionists who help clients with healthy eating habits.

Key Findings:

• Users found nutrition tracking overwhelming and time-consuming.
• Many apps lacked personalized diet recommendations for diverse needs (e.g., vegan, keto, diabetic-friendly).
• There was a need for community-driven motivation and expert advice.

Design Process

1. Ideation & Wireframing

Based on research, I created low-fidelity wireframes that focused on:

• Simplified onboarding to assess dietary preferences & goals.
• AI-powered meal recommendations to personalize meal plans.
• Community forum & expert Q&A section to encourage user engagement.

2. UI Design & Branding

The design aimed to create a fresh, motivating, and trustworthy experience.

Color Palette:

• Fresh Green (#27AE60) – Represents health and vitality.
• Warm Orange (#FFA726) – Symbolizes energy and motivation.
• Neutral White (#F8F9FA) – Ensures a clean, modern feel.

Typography:

• Headings: Poppins (modern & friendly)
• Body Text: Work Sans (clean & readable)

Imagery & Icons:

• High-quality images of healthy meals and progress tracking.
• Clear call-to-action buttons for smooth navigation.

3. Key Features & Functionalities

• Personalized Meal Planner – AI-generated meal plans based on user preferences.
• Food Scanner – Instantly scan food items to track calories and nutrients.
• Community Support – Users can share progress, tips, and recipes.
• Expert Advice Section – Nutritionists provide guidance through blogs & Q&A.
• Gamification – Users earn points for completing health challenges.
• Mobile-Friendly Design – Optimized for desktop, tablet, and mobile.

Challenges & Solutions

1. Simplifying Nutrition Tracking

Challenge: Many users found calorie tracking confusing.

Solution: Introduced a visual breakdown of nutrients and an AI-powered food scanner.

2. Encouraging Long-term Engagement

Challenge: Users often lose motivation after a few weeks.

Solution: Added habit-building challenges, progress badges, and rewards.

3. Personalizing for Different Diets

Challenge: Users had different dietary needs (e.g., vegan, keto).

Solution: Allowed users to customize meal plans during onboarding.

Results & Impact

• Simplified Meal Planning – Test users completed meal planning 30% faster.
• Higher Engagement – 80% of beta testers used the app regularly in the first month.
• Positive Feedback – Users loved the AI-based recommendations & gamification elements.

Conclusion & Next Steps

The Nutrition Website & App successfully provides an engaging, personalized approach to healthy eating. Future improvements could include:

• AI-powered grocery shopping assistant for smart food choices.
• Integration with meal delivery services for instant healthy meals.
• Live chat with nutritionists for real-time guidance.